McDonald’s Trendy New Restaurant Is Doing Unbelievably Well

If you’re wondering about the name of McDonald’s new CosMc’s, it may be familiar to some of the more distinguished burger lovers out there. The name of the new cafe-inspired spot comes from a little-known 1980s McDonald’s character by the same name. He was part alien, part surfer, and part robot. 

The character was once featured in a series of McDonald’s commercials and even made a small appearance in the McDonald’s video game, M.C. Kids. CosMc now serves as the mascot of the new cafe. 

Its parent restaurant, McDonald’s, currently operates out of 41,000 locations around the world and hopes to hit a target of 50,000 locations by the year 2027. After nearly 70 years in the business, those numbers are not too shabby. 

Source: Placer.ai