Here's What Really Happens When You Win A New Car On The Price Is Right

Once the show aired, Field paid her fees, the show contacted a local car dealership, and she got her car. The show insists you pay all taxes before you even see your prize.

Some winners would rather not pay state and federal taxes and say no to the prize. But that doesn't mean they get cash instead. According to a post on ABC News, cash is substituted only in certain instances. Said one winner, "We won an Apple computer, and Apple doesn't ship their items, so we got the money." He took the green and paid the taxes on his other winnings. 

Often big prize recipients pay top value, too. ABC News pointed out that winners pay full retail value — no discounts. If you win a big enough prize, "the income might be enough to lift you into a higher tax bracket."

All these factors played into one contestant's decision to take $1,500 rather than an opportunity to win a car. SBNation reported that during the game "Let 'Em Roll," Kevin got four car symbols, something so difficult it only happens 6.25 percent of the time. All he needed to get was one other car ... and he had two chances to do so: a 50/50 chance of winning the car during each roll. Instead, Kevin opted for the moolah while the top cash prize was available. Best of all? His winnings paid any taxes. Said SBNation: "Good move, Kevin, you're the real MVP."