Brendon Babenzien: All About the NOAH Founder | Highsnobiety

Noah clothing is an environmentally conscious clothing brand that Brendon Babenzien founded in 2002 after he departed Supreme. However, he shut it down and returned to Supreme as design director a few years later. In 2015, he left the Supreme again to relaunch Noah.

Born in Long Island, New York, Babenzien was exposed to coastal lifestyles and brands, including Nautica, Sperry, Ralph Lauren, and Tommy Hilfiger. It ultimately had an effect on the Noah clothing brand’s creative direction.

Noah clothing fuses the rebellious nature of skate, surf, and music subcultures with an appreciation of classic menswear and the weatherbeaten, nautical aesthetic of sailors and fishermen. It is clothes that have a function. Some notable collaborations include Mr. Porter, SSENSE, Golden Bear, and GREATS, and teamed up with photographer Michael Muller.